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Research papers

Putting products in the program

The paper describes a cooperative study between media agencies and a conventional broadcaster to assess and quantify the impact on adding product placement to a program and a product's integration into the program narrative. The study measured...

Catalogue: ESOMAR/ARF WAM Conference 2005: Radio
Authors: Paul Street, Mark Husak, Robert Dilworth, Julian Lai
Company: MindShare
June 21, 2005
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Citation

Street, Husak, Dilworth and Lai (2005a, June 21). Putting products in the program. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/putting-products-in-the-program